Haro-González, Mónica; Pérez-Ordás, Raquel; … - In: International Journal of Sports Marketing and Sponsorship 19 (2018) 4, pp. 384-395
Purpose: The purpose of this paper is to determine how an instrument – designed to assess quality, value, and satisfaction – works, and compare results obtained in female users of unisex sports services and fitness centres and female users of exclusively female sports services and fitness...