O'Regan, Cynthia; Dwyer, Tomás; Mulligan, Julie - In: Journal of Research in Marketing and Entrepreneurship 23 (2020) 1, pp. 86-102
Purpose: The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms. Design/methodology/approach: Document analysis, direct observation and 14 key informant interviews were undertaken in 6 case study of companies. Findings: The research investigated...