"Topical, interactive, and written at the right level, this text introduces the field of Behavioral Economics to students using a contemporary and engaging approach developed by a celebrated economist with several textbooks and over a decade's worth of academic writing experience to his name....

The default model of economic choice--used in economics instruction and in the bulk of scholarship in microeconomics--assumes that decision makers are selfish. As shown by behavioral scientists, this assumption is consistent with chimpanzee behavior, but inconsistent with human behavior. Unlike...

As demonstrated in experiments by biologists and anthropologists, chimpanzees behave in a manner consistent with two key assumptions of economics--selfish behavior and independent decision-making. In contrast, human behavior is sometimes inconsistent with the assumptions: humans are inclined to...

Introduction: what is economics -- The key principles of economics -- Demand, supply, and market : "equilibrium" -- Elasticity : a measure of "responsiveness" -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry, monopolistic competition,...