Abekah-Nkrumah, Gordon; Yaa Antwi, Maame; Braimah, … - In: International Journal of Pharmaceutical and Healthcare … 15 (2020) 2, pp. 251-268
Purpose: This paper aims to examine the effect of customer relationship management (CRM) on patient satisfaction and patient loyalty, controlling for other socio-demographic characteristics. Design/methodology/approach: The study used a two-stage sampling process and structured questionnaires...