Search Results - person:"Oh, Taeyeon"

Typology of esports crowdfunding investors

Oh, Taeyeon; Lee, Seomgyun - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 685-704

Persistent link: https://www.econbiz.de/10015272593

Typology of esports crowdfunding investors

Oh, Taeyeon; Lee, Seomgyun - In: Sport, Business and Management: An International Journal 14 (2024) 5/6, pp. 685-704

Purpose Online fundraising has become a rapidly growing alternative business financing method for esports. Despite this, a lack of attention has been given to its fans' motivations for participating in crowdfunding (CF) projects or behavioral intentions for spectatorship. To address this, the...

Persistent link: https://www.econbiz.de/10015355810

Outcome uncertainty and ESports viewership : the case of overwatch league

Oh, Taeyeon; Lee, Seomgyun; Jang, Hayley - In: Journal of sports economics 24 (2023) 8, pp. 971-992

Persistent link: https://www.econbiz.de/10014384473

The role of trust in sports organization crisis communication : the case of the Houston Astros' sign-stealing scandal

Lee, Seomgyun; Oh, Taeyeon - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 90-107

Persistent link: https://www.econbiz.de/10014232450

Motivations and intentions for equity and reward-based crowdfunding in professional sports

Oh, Taeyeon; Kwon, Kisung Dennis; Sung, Hojun - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 417-430

Persistent link: https://www.econbiz.de/10014317866

The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues

Lee, Seomgyun; Oh, Taeyeon; Lim, Choong Hoon - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 496-516

Persistent link: https://www.econbiz.de/10013349534

Analysis of the sports broadcasting market in the television broadcasting industry

Oh, Taeyeon; Kang, Joon Ho - In: European Sport management quarterly : ESMQ 22 (2022) 6, pp. 856-875

Persistent link: https://www.econbiz.de/10013482798

Quantile insights on market structure and worker salaries : the case of major league baseball

Fort, Rodney; Lee, Young Hoon; Oh, Taeyeon - In: Journal of sports economics 20 (2019) 8, pp. 1066-1087

Persistent link: https://www.econbiz.de/10012111768

Relationships between met-expectation and attitudinal outcomes of coaches in intercollegiate athletics

Kim, Seungmo; Oh, Taeyeon; Lee, Soonhwan; Andrew, Damon … - In: Sport management review 22 (2019) 4, pp. 477-490

Persistent link: https://www.econbiz.de/10012099424

Effect of the stadium occupancy rate on perceived game quality and visit intention

Oh, Taeyeon; Sung, Hojun; Kwon, Kisung Dennis - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 166-179

Persistent link: https://www.econbiz.de/10011709364