Search Results - person:"Oh, Taeyeon"

Outcome uncertainty and ESports viewership : the case of overwatch league

Oh, Taeyeon; Lee, Seomgyun; Jang, Hayley - In: Journal of sports economics 24 (2023) 8, pp. 971-992

Persistent link: https://www.econbiz.de/10014384473

The role of trust in sports organization crisis communication : the case of the Houston Astros' sign-stealing scandal

Lee, Seomgyun; Oh, Taeyeon - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 90-107

Persistent link: https://www.econbiz.de/10014232450

Motivations and intentions for equity and reward-based crowdfunding in professional sports

Oh, Taeyeon; Kwon, Kisung Dennis; Sung, Hojun - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 417-430

Persistent link: https://www.econbiz.de/10014317866

The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues

Lee, Seomgyun; Oh, Taeyeon; Lim, Choong Hoon - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 496-516

Persistent link: https://www.econbiz.de/10013349534

Analysis of the sports broadcasting market in the television broadcasting industry

Oh, Taeyeon; Kang, Joon Ho - In: European Sport management quarterly : ESMQ 22 (2022) 6, pp. 856-875

Persistent link: https://www.econbiz.de/10013482798

Relationships between met-expectation and attitudinal outcomes of coaches in intercollegiate athletics

Kim, Seungmo; Oh, Taeyeon; Lee, Soonhwan; Andrew, Damon … - In: Sport management review 22 (2019) 4, pp. 477-490

Persistent link: https://www.econbiz.de/10012099424

Quantile insights on market structure and worker salaries : the case of major league baseball

Fort, Rodney; Lee, Young Hoon; Oh, Taeyeon - In: Journal of sports economics 20 (2019) 8, pp. 1066-1087

Persistent link: https://www.econbiz.de/10012111768

Effect of the stadium occupancy rate on perceived game quality and visit intention

Oh, Taeyeon; Sung, Hojun; Kwon, Kisung Dennis - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 166-179

Persistent link: https://www.econbiz.de/10011709364

Differences of perception between private and public officers in an organizing committee concerning stakeholders of an international sporting event

Oh, Taeyeon; Oh, Jihyeon; Kim, Junhee; Kwon, Kisung Dennis - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 1, pp. 127-142

Purpose: The purpose of this paper is to investigate the perception of public and private officers of stakeholder at the PyeongChang Winter Olympic Games 2018. This event was selected as the subject of this research as it is the most recent mega-scale international sporting event and, given...

Persistent link: https://www.econbiz.de/10012072060

Effect of the stadium occupancy rate on perceived game quality and visit intention

Oh, Taeyeon; Sung, Hojun; Kwon, Kisung Dennis - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 2, pp. 166-179

Purpose The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers’ game quality perception and stadium visit intention (VI). Design/methodology/approach An experiment was conducted in which two groups were asked to watch video clips of professional...

Persistent link: https://www.econbiz.de/10014811355