Cakir, Metin; Balagtas, Joseph Valdes; Okrent, Abigail M. - European Association of Agricultural Economists - EAAE - 2014
Using consumer panel data we explore the impact of food package size on food-at-home consumption. We exploit food manufacturer package downsizing strategy to track shifts in household purchase volume before and after package size changes. Focusing on shelf-stable tuna and peanut butter markets,...