Santos, Leandro Lima; Borini, Felipe Mendes; Oliveira, … - In: European Journal of Innovation Management 25 (2020) 2, pp. 413-432
Purpose: This research aims to answer the following question: Could bricolage become a capability for companies in emerging markets to develop frugal innovations in times of crisis? Therefore, in this paper the main aim is to identify whether in times of crisis the development of frugal...