Opree, Suzanna J.; Buijzen, Moniek; van Reijmersdal, Eva A. - In: European Journal of Marketing 50 (2016) 11, pp. 1975-1992
Purpose It is generally believed that children’s advertising exposure decreases life satisfaction. This paper aims to investigate whether and how it does by examining the relation between advertising exposure and life satisfaction (Aim 1), as well as the mediating roles of psychological...