Orbach, Barak Y.; Einav, Liran - In: International Review of Law and Economics 27 (2007) 2, pp. 129-153
Since the early 1970s, movie theaters in the United States have employed a pricing model of uniform prices for differentiated goods. At any given theater, one price is charged for all movies, seven days a week, 365 days a year. This pricing model is puzzling in light of the potential...