POPESCU, Delia Mioara; BOICIUC, Ioan - In: Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE 7 (2013) 1, pp. 520-525
The concept of "value" has a long research tradition in the social sciences, as a field of interest also to philosophers, anthropologists, sociologists, psychologists, specialists in management and marketing. M. Rokeach (1973, cited in Tania Ogay, 2004) considers values as the central concept of...