Palanivel, M.; Priyan, S.; Mala, P. - In: Journal of Industrial Engineering International 14 (2018) 3, pp. 603-612
In the current global market, organizations use many promotional tools to increase their sales. One such tool is sales teams' initiatives or promotional policies, i.e., free gifts, discounts, packaging, etc. This phenomenon motivates the retailer/or buyer to order a large inventory lot so as to...