Palocsay, Susan W.; Markham, Ina S.; Markham, Steven E. - In: Journal of Business Research 63 (2010) 2, pp. 191-206
In this article we offer Excel as an introductory tool to high end business intelligence (BI) and decision support system (DSS) applications. Because it is ubiquitous, Excel can be used by all managers and business students for exploratory data analysis. We provide three key points in this...