González, Miguel Angel; Quezada, Luis; Palominos, Pedro - In: Academia Revista Latinoamericana de Administración 32 (2019) 2, pp. 118-137
Purpose: The purpose of this paper is to design a method or process that relates dynamic environmental conditions with the strategic objectives present in a company’s strategy map, thereby allowing rapid analysis and the generation of new strategies that the company can adopt in a timely...