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The international journal of bank marketing : IJBM
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An integrated framework to improve quality and competitive positioning within the financial services context
Paltayian, George N.
;
Georgiou, Andreas C.
;
Gotzamani, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
7
,
pp. 527-547
Persistent link: https://www.econbiz.de/10009668467
Saved in:
2
An integrated framework to improve quality and competitive positioning within the financial services context
Paltayian, George N.
;
Georgiou, Andreas C.
;
Gotzamani, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
7
,
pp. 527-548
Persistent link: https://www.econbiz.de/10010026084
Saved in:
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