Paolone, Francesco; Cucari, Nicola; Wu, Jintao; … - In: Journal of Business & Industrial Marketing 37 (2021) 8, pp. 1594-1606
Purpose: This study aims to contribute to international doctrine by testing how environmental social governance (ESG) pillars can affect marketing performance in the pharmaceutical industry. Design/methodology/approach: The authors follow a pioneering approach, using a fuzzy-set qualitative...