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Search: person:"Park, C.W"
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Consumer behaviour
27
Konsumentenverhalten
27
Brand management
23
Markenführung
23
Brand image
17
Markenimage
17
Brand
11
Markenartikel
11
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Relationship marketing
7
USA
6
United States
6
Brand extension
4
Entscheidung
4
Führungskräfte
4
Gewinn
4
Managers
4
Markentransfer
4
Profit
4
Theorie
4
Theory
4
Börsenkurs
3
Decision
3
Marketing theory
3
Marketingtheorie
3
Share price
3
Ankündigungseffekt
2
Announcement effect
2
Arbeitsmobilität
2
Brand-self connections
2
Corporate Governance
2
Corporate governance
2
Emotion
2
Executive turnover
2
Firm performance
2
Führungswechsel
2
Innovation management
2
Innovationsmanagement
2
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Free
9
Undetermined
8
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Article
49
Book / Working Paper
19
Type of publication (narrower categories)
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Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
12
Book section
12
Reprint
5
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles written by one author
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Graue Literatur
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Non-commercial literature
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Language
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English
62
Undetermined
4
German
2
Author
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Park, C. Whan
42
MacInnis, Deborah J.
23
Eisingerich, Andreas B
12
Park, Chul W.
9
Park, C.W
8
Park, Jason Whan
7
Priester, Joseph R.
7
Park, C. W.
4
Park, C.W.
4
Pol, Gratiana
4
Smith, Daniel C.
4
DeFond, Mark L.
3
Jaworski, Bernard J.
3
Alba, Joseph W.
2
Alvarez, Claudio
2
Chen, Xinlei
2
Eisingerich, Andreas B.
2
Fournier, Susan
2
Han, Jeanie
2
Iacobucci, Dawn
2
Lawson, Robert
2
Lu, Xianghua
2
Luo, Lan
2
Lutz, Richard J.
2
Milberg, Sandra
2
Priester, Joseph
2
Schmitt, Bernd
2
Yang, Sha
2
Bae, Jihun
1
Chan, S. J.
1
Chen, Shuping
1
Cho, Wonki Jo
1
Chun, HaeEun Helen
1
Donovan, Leigh Anne Novak
1
Dréze, Xavier
1
Eisingerich, Andreas
1
Fedorikhin, Alexander
1
Gill-Simmen, Lucy
1
Goyal, Vidhan Krishan
1
He, Jia
1
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Institution
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American Marketing Association
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Published in...
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of accounting & economics
3
Journal of marketing
3
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Report / Marketing Science Institute
2
Review of marketing research
2
A Liberal Studies Book
1
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Asia-Pacific journal of financial studies
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer-brand relationships : theory and practice
1
Financial accounting and investment management ; Vol. II
1
Handbook on brand and experience management
1
IEEE transactions on engineering management : EM
1
Journal of banking & finance
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of mathematical economics
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
MIT sloan management review
1
Marketing theory and applications
1
Measuring and managing brands
1
Research in consumer behavior
1
Review of quantitative finance and accounting
1
The Routledge companion to contemporary brand management
1
The accounting review : a publication of the American Accounting Association
1
The journal of corporate finance : contracting, governance and organization
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Working paper; Nr. 141
1
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ECONIS (ZBW)
66
OLC EcoSci
2
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31
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31
Editorial note: Two types of attractive research : cute research and beautiful research
Park, C. Whan
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 299-302
Persistent link: https://www.econbiz.de/10009580764
Saved in:
32
Editors note: What is JCP's next move?
Park, C. Whan
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 471-472
Persistent link: https://www.econbiz.de/10009682438
Saved in:
33
Mispricing of US shocks in the Korean stock market
Park, Chul W.
;
Yi, Andrew Chunwon
- In:
Asia-Pacific journal of financial studies
40
(
2011
)
3
,
pp. 347-376
Persistent link: https://www.econbiz.de/10009388579
Saved in:
34
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
35
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
36
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
37
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
38
Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
39
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
40
Consumer behavior : empirical research
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969721
Saved in:
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