Park, Ha Eun; Yap, Sheau Fen Crystal; Makkar, Marian - In: Marketing Intelligence & Planning 37 (2019) 2, pp. 182-196
Purpose: The purpose of this paper is to uncover the motivational tensions underlying mobile shopping (m-shopping) behaviours. The authors focus on consumer motivations and the pursuit of life end goals with respect to m-shopping. Design/methodology/approach: Based on the means-end chain...