Paschen, Jeannette; Kietzmann, Jan; Kietzmann, Tim Christian - In: Journal of Business & Industrial Marketing 34 (2019) 7, pp. 1410-1419
Purpose: The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B. Specifically, this paper describes the foundational building blocks of any artificial intelligence system and their...