Neale, Charles W.; Akis, Yesim T.; Pass, Christopher L. - In: International Marketing Review 14 (1997) 4, pp. 248-265
Countertrade (CT) is often treated as an inefficient and largely undesirable trading medium. The former Council for Mutual Economic Assistance countries were major exponents of CT both among themselves and also when dealing with Western nations. Following liberalization of “Eastern”...