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Search: person:"Passikoff, Robert"
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Blog of the Month: Moneyball in the digital space
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2012
),
pp. 8-10
Persistent link: https://www.econbiz.de/10009965344
Saved in:
2
Blog of the month: P&G takes branded entertainment gold for London 2012 ad
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2012
),
pp. 8-10
Persistent link: https://www.econbiz.de/10009987777
Saved in:
3
Blog of the Month: The Apple of JC Penney's brand
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2012
),
pp. 8-10
Persistent link: https://www.econbiz.de/10009846216
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4
CUSTOMER LOYALTY Optimise return on customer loyalty Effective customer loyalty predictors need to consider how the brand measures up to the consumer's category ideal.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 14-16
Persistent link: https://www.econbiz.de/10008813729
Saved in:
5
Blog of the Month: Only delight will do
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 8-10
Persistent link: https://www.econbiz.de/10008885300
Saved in:
6
BRAND ARCHITECTURE - Predict brand success - The ideal brand architecture can be structured by using Leading Indicator Metrics for the brand and its category.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 20-22
Persistent link: https://www.econbiz.de/10009812873
Saved in:
7
US AUTO SECTOR Building loyalty for an auto brand is a complex balance of rational and emotional factors.
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 30-32
Persistent link: https://www.econbiz.de/10008454747
Saved in:
8
PRACTICAL APPLICATIONS - Break the old habits - Experimentation is key to good BE practice, as evidenced by both public service and brand campaigns.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 32-34
Persistent link: https://www.econbiz.de/10008393682
Saved in:
9
TRENDS - 10 consumer spending trends - How brands will need to appeal to shoppers over the next 18 months.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 14-16
Persistent link: https://www.econbiz.de/10008415182
Saved in:
10
RETAIL MARKETING - Move from sales pitch to conversation with consumers - A recession makes it more important for retailers to engage fully with shoppers.
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 42-44
Persistent link: https://www.econbiz.de/10008261597
Saved in:
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