This research was conducted immediately after the launch of 'Digital India Campaign' by Indian Prime Minister Narendra Modi. The quantitative approach with survey method and questionnaire as tool were employed to collect the primary data. Purposive sampling method was used, wherein college going...

The educational system must make its contribution to the development of habits, attitudes and qualities of the charter, which will enable its citizens to bear worthily the responsibilities of democratic citizenship and to face all those fissiparous tendencies which hinder the emergence of a...

Tik Tok, the new wave of social media which has introduced a new subculture for the present generation and has brought a revolution in the social media for youngsters. Tik Tok has become a new platform for the portrayal of talent for youngsters adding new meaning to already existing social media...

In the times of suffering and devastation of COVID-19 where the World is fighting against the deadly virus of COVID-19 and everyone is destitute for survival. Another virus that is spreading more fear in these times is the virus of fake news and misinformation. Humanity is standing at the...

The Indian concept of communication in Indian life has been interesting and absorbing since ancient times. However, in the modern concept, international communication and dialogue are loudly spoken, which is deeply rooted in Indian consciousness and prosperity. The availability of knowledge in...

Media has been quoted as the fourth pillar of democracy. a free and fair system of bringing facts to light is what makes media exceptionally vulnerable to the duress of market forces and expectations of people. In a crisis of the degree of the pandemic, the media has an extraordinary role to...

The whole world is fasting through an unprecedented time of pandemic COVID-19 which has brought the world under an umbrella. Suffering, economy fall down fear, uncertainty, heath challenges losing job, cost-cutting, every nation is phasing all these challenges during these days but this is one...

The role of marketing and Advertisement is never the same. The spectrum of Marketing includes systematic planning, execution activities to produce and sell the product or services, whereas advertisement is just to retain their customers by reminding them about the product continuously and...