Mohanty, Pradeep Kumar; Patro, Archana - In: Journal of Agribusiness in Developing and Emerging Economies 12 (2020) 1, pp. 56-74
Purpose: This work reports on a study to measure tractor owners' (mostly farmers') repurchase behavior (RPB). While earlier studies have focused on the technical aspects of the tractors, none as yet have considered farmer intention and behavior for predicting purchase decision. A conceptual...