Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Paulsen, Marcel"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
1960-1989
1
Automotive industry
1
Brand management
1
Consumer behaviour
1
Deutschland
1
Germany
1
Großbritannien
1
Kfz-Industrie
1
Konsumentenverhalten
1
Markenführung
1
Market segmentation
1
Marktsegmentierung
1
Productivity
1
Produktivität
1
Target group
1
United Kingdom
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
3
Author
All
Paulsen, Marcel
3
Bagozzi, Richard P.
2
Birk, Matthias M.
2
O'Mahony, Mary
1
Wagner, Karin
1
Published in...
All
Marketing : journal of research and management
2
Report series
1
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
2
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10009069500
Saved in:
3
Changing Fortunes : an industry study of British and German productivity growth over three decades
O'Mahony, Mary
-
1994
Persistent link: https://www.econbiz.de/10000890411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
