Peevara Parnitvitidkun; Khwanruedee Ponchaitiwat; … - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-9
In response to the pandemic, business leaders are increasingly investing in technology to enhance work processes. However, there is a gap in understanding how innovative work behavior (IWB) can facilitate this digital transformation and improve Information Technology (IT) helpdesk services. This...