Santos, Thiago Oliveira; Correia, Abel; Biscaia, Rui; … - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 1, pp. 163-183
Purpose: The purpose of this paper is to conceptualise and measure the construct of fan engagement through social networking sites (SNS). Design/methodology/approach: A multi-stage procedure was completed to validate the proposed fan engagement through SNS model with three first-order...