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Search: person:"Pelsmacker, Patrick De"
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Advertising effects
57
Werbewirkung
57
Consumer behaviour
54
Konsumentenverhalten
54
Belgien
43
Belgium
43
Werbung
37
Advertising
36
Brand management
22
Markenführung
22
Internet marketing
17
Online-Marketing
17
Brand image
15
Markenimage
15
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Automotive market
8
Children
8
Emotion
8
Kfz-Markt
8
Kinder
8
Target group
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Zielgruppe
8
Brand
7
Markenartikel
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Social Web
7
Social web
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Unternehmensethik
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Advertising planning
6
Computerspiel
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Electric vehicle
6
Elektrofahrzeug
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Article
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27
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Language
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English
149
Undetermined
18
Dutch
12
Author
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Pelsmacker, Patrick de
161
Dens, Nathalie
50
Geuens, Maggie
24
Pelsmacker, Patrick De
18
Janssens, Wim
14
Cauberghe, Verolien
13
Moons, Ingrid
11
Jegers, Marc
10
Cuyvers, Ludo
9
Verhellen, Yann
9
Purnawirawan, Nathalia
8
Willemé, Peter
6
Avramova, Yana R.
5
Barbarossa, Camilla
5
Van den Bergh, Joeri
5
Viviers, Wilma
5
Dahl, Stephan
4
De Cannière, Marie Hélène
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Goos, Peter
4
Taylor, Charles Raymond
4
Aleksandrovs, Leonids
3
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Cornelis, Erlinde
3
Daems, Kristien
3
De Keyzer, Freya
3
Dumont, Michel
3
Mielants, Caroline
3
Muller, Marié-Luce
3
Neijens, Peter
3
Proost, J.
3
Rajabi, Mahdi
3
Wouters, Marijke
3
Anckaert, Pascal
2
Bušljeta Banks, Ivana
2
De Houwer, Jan
2
Driesen, Liesbeth
2
Eisend, Martin
2
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
12
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business research : JBR
7
Journal of marketing communications
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management in emerging markets : theories and practice
1
Cahiers économiques de Bruxelles
1
Cross-cultural buyer behavior
1
Digital advertising : theory and research
1
Electronic commerce research
1
Elgar advanced introductions
1
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Source
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ECONIS (ZBW)
160
OLC EcoSci
18
RePEc
1
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111
Marketing research with SPSS
Janssens, Wim
(
contributor
);
Wijnen, Katrien
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003556523
Saved in:
112
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003628146
Saved in:
113
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
Saved in:
114
The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick De
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10008107594
Saved in:
115
Export intensity and the competitive intelligence of exporting companies : evidence from South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
- In:
South African journal of economic and management sciences
11
(
2008
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009057305
Saved in:
116
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
;
Weverbergh, Marcel
- In:
Cross-cultural buyer behavior
,
(pp. 63-92)
.
2007
Persistent link: https://www.econbiz.de/10003478152
Saved in:
117
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
118
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
119
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie
;
Pelsmacker, Patrick De
;
Eagle, Lynne
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
Saved in:
120
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
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