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Search: person:"Pelsmacker, Patrick De"
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Advertising effects
57
Werbewirkung
57
Consumer behaviour
54
Konsumentenverhalten
54
Belgien
43
Belgium
43
Werbung
37
Advertising
36
Brand management
22
Markenführung
22
Internet marketing
17
Online-Marketing
17
Brand image
15
Markenimage
15
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Automotive market
8
Children
8
Emotion
8
Kfz-Markt
8
Kinder
8
Target group
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Zielgruppe
8
Brand
7
Markenartikel
7
Social Web
7
Social web
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Unternehmensethik
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Advertising planning
6
Computerspiel
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Electric vehicle
6
Elektrofahrzeug
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Article
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Aufsatz in Zeitschrift
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Aufsatz im Buch
27
Book section
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Language
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English
149
Undetermined
18
Dutch
12
Author
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Pelsmacker, Patrick de
161
Dens, Nathalie
50
Geuens, Maggie
24
Pelsmacker, Patrick De
18
Janssens, Wim
14
Cauberghe, Verolien
13
Moons, Ingrid
11
Jegers, Marc
10
Cuyvers, Ludo
9
Verhellen, Yann
9
Purnawirawan, Nathalia
8
Willemé, Peter
6
Avramova, Yana R.
5
Barbarossa, Camilla
5
Van den Bergh, Joeri
5
Viviers, Wilma
5
Dahl, Stephan
4
De Cannière, Marie Hélène
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Goos, Peter
4
Taylor, Charles Raymond
4
Aleksandrovs, Leonids
3
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Cornelis, Erlinde
3
Daems, Kristien
3
De Keyzer, Freya
3
Dumont, Michel
3
Mielants, Caroline
3
Muller, Marié-Luce
3
Neijens, Peter
3
Proost, J.
3
Rajabi, Mahdi
3
Wouters, Marijke
3
Anckaert, Pascal
2
Bušljeta Banks, Ivana
2
De Houwer, Jan
2
Driesen, Liesbeth
2
Eisend, Martin
2
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Published in...
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
12
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business research : JBR
7
Journal of marketing communications
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management in emerging markets : theories and practice
1
Cahiers économiques de Bruxelles
1
Cross-cultural buyer behavior
1
Digital advertising : theory and research
1
Electronic commerce research
1
Elgar advanced introductions
1
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Source
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ECONIS (ZBW)
160
OLC EcoSci
18
RePEc
1
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141
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141
Advertising in Belgium
Pelsmacker, Patrick de
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 40-66)
.
2001
Persistent link: https://www.econbiz.de/10001599395
Saved in:
142
Ethiek als een dimensie in het beslissingsproces van een onderneming : een literatuuroverzicht
Mielants, Caroline
;
Rozen, Irene
;
Pelsmacker, Patrick de
; …
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
54/55
(
2000/01
)
3
,
pp. 259-289
Persistent link: https://www.econbiz.de/10001530689
Saved in:
143
Polish and Belgian consumers' perception of environmentally friendly behaviour
Roozen, Irene T. M.
;
Pelsmacker, Patrick de
- In:
Journal of consumer studies and home economics
24
(
2000
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10001531959
Saved in:
144
Affect Intensity Revisited: Individual Differences and the Communication Effects of Emotional Stimuli
Geuens, Maggie
;
Pelsmacker, Patrick De
- In:
Psychology & marketing
16
(
1999
)
3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10006989307
Saved in:
145
Review - De invloed van interactieve media op het marketingbeleid: een overzicht van recente evoluties
Pelsmacker, Patrick De
;
Roy, Theo Van
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
52
(
1998
)
1
,
pp. 3-34
Persistent link: https://www.econbiz.de/10006733722
Saved in:
146
Reactions to different types of ads in Belgium and Poland
Pelsmacker, Patrick De
;
Geuens, M.
- In:
International marketing review
15
(
1998
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10006303860
Saved in:
147
ESOMAR AWARDS - Advertising characteristics and the attitude towards the ad - A study of 100 likeable TV commercials - What type of commercials leads to the most positive affective...
Pelsmacker, Patrick De
;
Decock, Ben
;
Geuens, Maggie
- In:
Marketing and research today : the journal of the …
26
(
1998
)
4
,
pp. 166
Persistent link: https://www.econbiz.de/10006391206
Saved in:
148
Attributes of Environmentally Friendly Consumer Behavior
Roozen, Irene T.M.
;
Pelsmacker, Patrick De
- In:
Journal of international consumer marketing
10
(
1998
)
3
,
pp. 21-42
Persistent link: https://www.econbiz.de/10007124990
Saved in:
149
De economische vertegenwoordigers in het buitenland over de Vlaamse export
Cuyvers, Ludo
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
50
(
1996
)
2
,
pp. 311-335
Persistent link: https://www.econbiz.de/10001203513
Saved in:
150
De economische vertegenwoordigers in het buitenland over de Vlaamse export
Cuyvers, Ludo
;
Pelsmacker, Patrick De
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
50
(
1996
)
2
,
pp. 311-336
Persistent link: https://www.econbiz.de/10006737491
Saved in:
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