Piekkari, Rebecca; Welch, Denice Ellen; Welch, Lawrence … - In: International Business Review 22 (2013) 5, pp. 771-783
In this paper, we address the issue of translation behaviour in the context of a service multinational. Our case study of a Nordic bank shows that emergent translation needs may be handled by the organisation and the individual in various ways such as self-translation, technical translation...