RodrĂguez Donate, MarĂa Carolina; Romero RodrĂguez, … - In: Wine Economics and Policy 8 (2019) 1, pp. 69-80
The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically and in small amounts, even among traditional...