Pessali, Huáscar Fialho; Fernández, Ramón G. - Departamento de Economia, Universidade Federal do Paraná - 2006
The article studies the interaction between Oliver Williamson and his audiences in the construction of Transaction Cost Economics (TCE). His attentiveness to the feedback from different groups has played a major role in the success of TCE. First we discuss briefly the relevance of rhetoric to...