Mullane, John V.; Peters, Michael H.; Bullington, Kimball E. - In: Management Decision 39 (2001) 5, pp. 388-393
Business‐to‐business (B2B) e‐commerce activity provides many growth opportunities for firms willing to explore this new approach. While B2B is often considered the domain of larger firms, the potential benefits of access to new clients, access to new global markets, and product line...