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Get your science out of here : when does invoking science in the marketing of consumer products backfire?
Philipp-Muller, Aviva
;
Costello, John P.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 721-740
Persistent link: https://www.econbiz.de/10013542018
Saved in:
2
Do consumers care about morality? : a review and framework for understanding morality's marketplace influence
Philipp-Muller, Aviva
;
Teeny, Jacob D.
;
Petty, Richard E.
- In:
Consumer psychology review
5
(
2022
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10012795333
Saved in:
3
Do consumers care about morality? A review and framework for understanding morality's marketplace influence
Philipp‐Muller, Aviva
;
Teeny, Jacob D.
;
Petty, Richard E.
- In:
Consumer Psychology Review
5
(
2021
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10012808121
Saved in:
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