Charnes, A.; Cooper, W. W.; Learner, D. B.; Phillips, F. Y. - In: Marketing Science 3 (1984) 1, pp. 55-72
This paper indicates how an information theoretic approach via the MDI (minimum discrimination information) statistic can be used to help provide a uniform approach to both statistical testing and estimation in various kinds of marketing analyses. Extensions to versions of the MDI statistic also...