Armannsdottir, Guja; Pich, Christopher; Spry, Louise - In: Qualitative Market Research: An International Journal 22 (2019) 5, pp. 716-744
Purpose: The creation and development of candidate-politician brands, otherwise known as political co-brands, remains an under-researched area of study. This is supported by calls for more understanding on political co-brands and how they are positioned and managed by their creators. Framed by...