McGrath, Rita Gunther; van Putten, Alex; Pierantozzi, Ron - In: Strategy & Leadership 49 (2021) 3, pp. 2-10
Purpose: The authors offer a new metric for assessing a company's potential for growth that CEO's and leadership teams can actively manage. Design/methodology/approach: The Imagination Premium metric reflects the value of a company's equity, beyond what can be readily explained by its ability...