Pieter, Pellenbarg H.; Wilhelm, Meester J. - In: European Spatial Research and Policy 16 (2009) 1, pp. 23-39
<p>An important element in the urban and regional development strategy of many local and regional governments is geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can be aimed at various groups.</p><p>From 1989 onwards, the...</p>