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Search: person:"Pieters, R.G.M."
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Advertising
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Consumer Behaviour
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Television
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econometrics
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economic models
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economic theory
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marketing
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Pieters, R.G.M.
5
Bijmolt, T.H.A.
1
Eimers, Y.M.
1
Everett, P.B.
1
Robben, H.S.J.
1
Steenkamp, J.B.E.M.
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Titus, P.A.
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Verhallen, T.M.M.
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Tilburg University, School of Economics and Management
2
SOM Research Institute, Faculteit Economie en Bedrijfskunde
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Groningen State, Institute of Economic Research-
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Research Memorandum / Tilburg University, School of Economics and Management
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Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
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1
The effect of duration, serialposition and competitive clutter on consumer memory for television advertising : An extension and a test of generalizability
Pieters, R.G.M.
;
Bijmolt, T.H.A.
-
Tilburg University, School of Economics and Management
-
1994
Persistent link: https://www.econbiz.de/10011087215
Saved in:
2
Product evaluation as a function of consumer type and usage situation
Eimers, Y.M.
;
Pieters, R.G.M.
;
Verhallen, T.M.M.
-
Tilburg University, School of Economics and Management
-
1994
Persistent link: https://www.econbiz.de/10011087849
Saved in:
3
The consumer-environment interaction: An introduction to the special issue
Everett, P.B.
;
Pieters, R.G.M.
;
Titus, P.A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10006220710
Saved in:
4
Cadeaus: het gaat om meer dan de gedachte
Robben, H.S.J.
;
Pieters, R.G.M.
- In:
Tijdschrift voor marketing : maandblad van het …
27
(
1993
)
11
,
pp. 8-12
Persistent link: https://www.econbiz.de/10006603760
Saved in:
5
Issues in Means-Ens Chain Theory.
Pieters, R.G.M.
;
Steenkamp, J.B.E.M.
;
Wedel, M.
-
SOM Research Institute, Faculteit Economie en Bedrijfskunde
-
1992
Persistent link: https://www.econbiz.de/10005661370
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