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Müller, Andreas X.
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Pietralla, Jens-Thomas
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Manual of international marketing
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Praxishandbuch internationales Marketing
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Wirtschaftsinformatik 2005 : eEconomy, eGovernment, eSociety ; mit 118 Tabellen ; [... 7. Internationale Tagung Wirtschaftsinformatik 2005 (WI2005), die vom 23. - 25. Februar 2005 an der Universität Bamberg stattfindet]
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ECONIS (ZBW)
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Marketing communications controlling
Pietralla, Jens-Thomas
;
Müller, Andreas X.
- In:
Manual of international marketing
,
(pp. 431-446)
.
2006
Persistent link: https://www.econbiz.de/10003368627
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2
Marketing Communications Controlling : Key Performance Indicators als Instrument integrierten Marketing-Kommunikations-Controllings
Pietralla, Jens-Thomas
;
Müller, Andreas X.
- In:
Praxishandbuch internationales Marketing
,
(pp. 451-467)
.
2006
Persistent link: https://www.econbiz.de/10003320832
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3
Einführung in den Track: Mobilität und Mobile Systeme
Lehner, Franz
;
Turowski, Kalus
;
Schaffer, Christoph
; …
- In:
Wirtschaftsinformatik 2005 : eEconomy, eGovernment, …
,
(pp. 1559-1560)
.
2005
Persistent link: https://www.econbiz.de/10002676002
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