Purpose: This study aims to introduce the special issue on digital marketing and business-to-business (B2B) relationships. In general, only modest attention has been devoted to the study of digitalization in the B2B sector and even less on the importance of the perils and promises of...

Purpose: Studies on consumer knowledge calibration have used different measures of calibration. The purpose of this paper is to undertake a comparative assessment of important measures. In addition, it seeks to identify the best performing measure. Design/methodology/approach: The paper reports...

Purpose: This paper aims to develop a conceptual model that examines the role of an individual’s confidence in the transferred knowledge in realizing benefits from such transfers. In so doing, the paper attempts to address the gap in the knowledge transfer (KT) literature pertaining to the...