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Search: person:"Pitt, Leyland F."
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Consumer behaviour
31
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29
Brand management
23
Markenführung
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19
Social web
19
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18
Marketingmanagement
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English
184
Undetermined
99
Author
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Pitt, Leyland F.
278
Berthon, Pierre R.
67
Berthon, Pierre
43
Watson, Richard T.
30
Caruana, Albert
22
Nel, Deon
20
Ewing, Michael T.
17
Morris, Michael H.
17
Plangger, Kirk
16
Kietzmann, Jan
15
Parent, Michael
15
Campbell, Colin
12
Robson, Karen
12
McCarthy, Ian P.
10
Chan, Anthony
9
Campbell, Colin L.
8
Vella, Joseph
8
Ewing, Michael
7
Hulbert, James M.
7
Robertson, Jeandri
7
Zinkhan, George M.
7
Berthon, Jean-Paul
6
Chakrabarti, Ronika
6
Ferreira, Caitlin
6
Leong, Elaine K.F.
6
Mills, Adam J.
6
Sattari, Setayesh
6
Abratt, Russell
5
Hannah, David
5
Reyneke, Mignon
5
Steyn, Peter
5
Treen, Emily
5
Ferguson, Sarah Lord
4
Heerden, Gené van
4
Pitt, Leyland F
4
Sands, Sean
4
Spyropoulou, Stavroula
4
Bakkeland, Gunnar
3
Barnes, Bradley R.
3
Boon, Edward
3
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Published in...
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Business horizons
40
Industrial marketing management : the international journal for industrial and high-tech firms
11
Business Horizons
8
International journal of wine business research : IJWBR
8
Journal of advertising research
8
Journal of business research : JBR
8
Journal of financial services marketing : JFSM
7
Journal of general management
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing education : JME
5
European journal of marketing : EJM
4
Journal of Business Research
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
California management review
3
California management review : CMR
3
International review of entrepreneurship : IRE
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Operations research, Management science : OR MS ; the international literature digest
3
South African Journal of Business Management
3
Corporate communications : an international journal
2
Journal of Service Management
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of strategic management education : JSME
2
MIT sloan management review
2
Management international review : mir ; journal of international business
2
Marketing Intelligence & Planning
2
The Oxford handbook of management information systems : critical perspectives and new directions
2
The international journal of bank marketing : IJBM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
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Source
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ECONIS (ZBW)
155
OLC EcoSci
84
Other ZBW resources
22
RePEc
16
EconStor
3
USB Cologne (EcoSocSci)
2
BASE
1
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283
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1
Assessing digital responsibility in a digital-first world : revisiting the U-commerce framework
Robertson, Jeandri
;
Ferreira, Caitlin
;
Watson, Richard T.
; …
- In:
Organizational dynamics : a quarterly review of …
53
(
2024
)
2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10014557696
Saved in:
2
Business (un)usual : critical skills for the next normal
Ferreira, Caitlin
;
Robertson, Jeandri
;
Pitt, Leyland F.
- In:
Thunderbird international business review
65
(
2023
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10013472755
Saved in:
3
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
4
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
From warrior to guardian : an autoethnographic study of how consumers think about and interact with the natural world
Hannah, David
;
Ferreira, Caitlin
;
Pitt, Leyland F.
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1344-1360
Persistent link: https://www.econbiz.de/10014291915
Saved in:
7
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
8
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
9
A theory of information compression : when judgments are costly
Watson, Richard T.
;
Plangger, Kirk
;
Pitt, Leyland F.
; …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1089-1108
Persistent link: https://www.econbiz.de/10014383704
Saved in:
10
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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