Pizzichini, Lucia; Temperini, Valerio; Gregori, Gian Luca - In: Journal of Place Management and Development 13 (2020) 2, pp. 163-175
Purpose This paper aims to identify what ethical attributes tourists associate with national parks’ brands shown on food souvenir labels and the influence of such attributes on purchase motivations. Design/methodology/approach An exploratory study was carried out involving a total of 102...