Andreev, Pavel; Pliskin, Nava; Rafaeli, Sheizaf - In: International Journal of E-Business Research (IJEBR) 8 (2012) 3, pp. 50-67
The widespread penetration of smart mobile devices has facilitated rapid growth of mobile location-based services (LBS), which provide users with a variety of benefits and are attractive from a marketing perspective. However, mobile-payment (M-Payment) adoption by users has been below...