Pocheptsova, Anastasiya; Novemsky, Nathan - In: Journal of Consumer Research 36 (2010) 6, pp. 992-1001
In a series of studies we examine how incidental mood present at the time of an experience affects judgments made long after the mood has dissipated and compare this to lay beliefs about how mood affects memory-based judgments. We find that memory-based judgments are affected by incidental mood...