//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Poels, Karolien"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
14
Werbewirkung
14
Advertising
12
Werbung
12
Internet marketing
7
Online-Marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
5
Social web
5
Computerspiel
4
Emotion
4
Video game
4
Gender
3
Geschlecht
3
Brand management
2
Experiment
2
Jugendliche
2
Markenführung
2
Native advertising
2
Product Placement
2
Product placement
2
Social network
2
Soziales Netzwerk
2
Website
2
Youth
2
native advertising
2
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Branded content
1
Business ethics
1
Canada
1
Cognition
1
Corporate disclosure
1
Creativity
1
Credibility
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
more ...
less ...
Online availability
All
Undetermined
14
Free
4
Type of publication
All
Article
30
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
6
Book section
6
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
28
Undetermined
7
Author
All
Poels, Karolien
35
Dewitte, Siegfried
12
Walrave, Michel
6
Herrewijn, Laura
5
Krouwer, Simone
4
Paulussen, Steve
3
Ponnet, Koen
3
Zarouali, Brahim
3
Van den Broeck, Evert
2
Vyncke, Patrick
2
Antheunis, Marjolijn L.
1
Cauberghe, Verolien
1
De Backer, Charlotte J. S.
1
Dens, Nathalie
1
Dewitte, Slegfried
1
Dobson, David
1
Dobson, David S.
1
Gogh, Roseline van
1
Hudders, Liselot
1
Janssens, Wim
1
Joye, Yannick
1
Lievens, Eva
1
Luyckx, Dorien
1
Maldoy, Katrien
1
Noort, Guda van
1
Overmars, Suzanne
1
Pauw, Pieter de
1
Smits, Tim
1
Verdoodt, Valerie
1
Willems, Kim
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of media business studies
2
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
Designing and communicating experience
1
Digital advertising : theory and research
1
Evolutionary psychology in the business sciences
1
International Journal of Bank Marketing
1
Journal of Business Research
1
Journal of advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
KUL Working Paper
1
MO
1
Psychology & Marketing
1
Qualitative Market Research: An International Journal
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
The SAGE handbook of marketing ethics
1
The international review of retail, distribution and consumer research
1
Young Consumers
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
OLC EcoSci
6
Other ZBW resources
4
RePEc
1
Showing
31
-
35
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10008167911
Saved in:
32
Hope and self-regulatory goals applied to an advertising context
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10008092949
Saved in:
33
Hope and self-regulatory goals applied to an advertising context
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1041
Persistent link: https://www.econbiz.de/10008899461
Saved in:
34
How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising - This article gives an update on the different methods used for measuring emotions in advertisin...
Poels, Karolien
;
Dewitte, Slegfried
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10007378756
Saved in:
35
Changing roles, changing preferences? : The dual impact of gender identity on preferences for sex specific advertising stimuli
Poels, Karolien
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002914085
Saved in:
First
Prev
1
2
3
4
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->