Kesgin, Muhammet; Murthy, Rajendran S.; Pohland, Linden W. - In: Journal of Hospitality and Tourism Insights 2 (2019) 1, pp. 55-74
Purpose: Emphasizing the role of residents as destination advocates, the purpose of this paper is to investigate the influence of residents’ familiarity with, and, favorability of attractions on destination image. Design/methodology/approach: A mixed methods research strategy was employed...