Anderson, Stacey J.; Pollay, Richard W.; Ling, Pamela M. - In: Social Science & Medicine 63 (2006) 8, pp. 1973-1985
We explored the evolution from cigarette product attributes to psychosocial needs in advertising campaigns for low-tar cigarettes. Analysis of previously secret tobacco industry documents and print advertising images indicated that low-tar brands targeted smokers who were concerned about their...