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Search: person:"Ponsonby-McCabe, Sharon"
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Ponsonby-McCabe, Sharon
10
Brown, Stephen
8
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A side, B side : the curators
Ponsonby-McCabe, Sharon
;
Brown, Stephen
- In:
Journal of customer behaviour
22
(
2023
)
3
,
pp. 36-41
Persistent link: https://www.econbiz.de/10014424280
Saved in:
2
From home to home : reflections on the art of revolutionary academic journal redesign
Ponsonby-McCabe, Sharon
;
McCabe, Barry
- In:
Journal of customer behaviour
22
(
2023
)
3
,
pp. 99-109
Persistent link: https://www.econbiz.de/10014424296
Saved in:
3
Restaging JCB : the show must go on : curatorial
Brown, Stephen
;
Ponsonby-McCabe, Sharon
- In:
Journal of customer behaviour
21
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10014424104
Saved in:
4
Brand mascots : and other marketing animals
Brown, Stephen
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010378957
Saved in:
5
Brand mascots : and other marketing animals
Brown, Stephen
(
ed.
);
Ponsonby-McCabe, Sharon
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10014497655
Saved in:
6
Editorial: They're gr-r-reat! : introduction to the special issue
Brown, Stephen
;
Ponsonby-McCabe, Sharon
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009733494
Saved in:
7
They're gr-r-reat! Introduction to the special issue
Brown, Stephen
;
Ponsonby-McCabe, Sharon
- In:
Journal of marketing management : MM
29
(
2013
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010093115
Saved in:
8
Pricing segmentation and analytics
Ponsonby-McCabe, Sharon
- In:
Journal of revenue and pricing management
11
(
2012
)
5
,
pp. 560-562
Persistent link: https://www.econbiz.de/10010020247
Saved in:
9
How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis
Ponsonby-McCabe, Sharon
;
Brown, Stephen
- In:
The marketing review
10
(
2010
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10008760557
Saved in:
10
How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis
Ponsonby-McCabe, Sharon
;
Brown, Stephen
- In:
The marketing review
10
(
2010
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009853189
Saved in:
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