Poon, Tina; Grohmann, Bianca - In: American Journal of Business 29 (2014) 1, pp. 76-94
Purpose – This replication and extension of Hirsch and Gruss examines the impact of spatial density and ambient scent on consumers' spatial perception and anxiety. The paper aims to discuss these issues. Design/methodology/approach – A 2 (spatial density: high, low)×3 (ambient scent: no...