Pop, Oana Maria; Leroi-Werelds, Sara; Roijakkers, Nadine; … - In: Journal of Service Management 29 (2018) 4, pp. 593-614
Purpose: The purpose of this paper is to propose a typology of institutions enabling or constraining customer centricity and value co-creation in service ecosystems; illustrate the various types of institutions with examples from healthcare; and provide case study evidence on how pharmaceutical...