Barrane, Fatima Zahra; Ndubisi, Nelson Oly; Kamble, Sachin - In: Benchmarking: An International Journal 28 (2020) 1, pp. 205-228
Purpose: The study aims to explore the critical approaches adopted by innovative organizations and to build an environment of trust between the multiple stakeholders collaborating for new product development (NPD). Design/methodology/approach: A qualitative research approach is adopted in this...